I still can't believe that there's anyone left who's serious about their content marketing efforts and hasn't clocked that video, assuming it's used properly, holds the key to ensuring fantastic results.
The tools needed to create effective video have become cheaper and more accessible to all, (that iPhone 6S in your pocket now shoots 4K video), so there are no excuses on that front. But you do need to tread carefully when thinking about how you're going to make the video content you create relevant and engaging for the audience you want to reach and connect with. Video for video's sake is a crime. Don't go there.
The crack team at Video Bunny neatly summarise the reasons why you'd be nuts to ignore video as part of your ongoing content marketing campaign - whatever line of business you're in. Get on board. There are no excuses left.
If you are currently running a content marketing campaign or are thinking about running one, don’t limit your campaign to just the written word and still images. Video is becoming more and more popular as an effective component of content marketing and for good reason.