Over the past ten years, corporate video has been given a huge facelift, partly due to the relatively recent convergence of Non Linear Editors (NLEs) and colour grading software.
Colour grading, used correctly has the ability to manipulate perception, stimulate emotions, focus attention and ultimately, add production value.
So before you consider hitting that 'Grade' button. Read this.
You don’t always consider it when you watch movies, but you are being manipulated by color. Think about Wes Anderson’s pastel films, or the vibrant tropical birds in nature documentaries. The real world certainly doesn’t look that way. That’s because for every film there’s a colorist behind the scenes, controlling the hues in each shot. And they’re not just trying to make the footage look pretty—they’re also using color to influence what we think and feel. Here’s how it works.