We all love a good gossip so it's hardly surprising that over 90% of consumers believe word of mouth to be the most reliable source of information.

And the look on the face of a satisfied customer extolling your virtues says more than a thousand words of marketing spiel, right?

There's no better way to create a level of intimacy and trust with potential customers than with genuine video testimonials.

Here's 5 reasons why your business needs them.