We all love a good gossip so it's hardly surprising that over 90% of consumers believe word of mouth to be the most reliable source of information.
And the look on the face of a satisfied customer extolling your virtues says more than a thousand words of marketing spiel, right?
There's no better way to create a level of intimacy and trust with potential customers than with genuine video testimonials.
Here's 5 reasons why your business needs them.
Video Testimonials are proven to be one of the most persuasive and effective forms of social proof that your business can use. Having previous clients that your target market can relate to will further cement their trust and provide them with confidence that you’re a genuine company that delivers a reliable service or has the product they desire.