In the age of the short attention span it makes sense to leverage multiple 'micro videos' out of an event rather than one overarching video.
This can help form part of a consistent, long term marketing strategy where your content needs to be seen by a larger audience and is perfect for Vine or Facebook, where videos play automatically as the casual viewer scrolls past.
With a little planning you can exploit these 'micro moments', to deliver relevant videos for people to find you, even if they're not looking.
Could this be the end of the 'Event Wrap Video'?
It’s time to consider using events to produce meaningful micro video campaigns that align with sales and marketing goals. And when I say campaign, I mean a series of videos that will be consistently released over the course of a quarter, six months, one year or beyond. Not only will this approach help position your organization as a thought leader but also optimize your search engine results.